Social Media Marketing Tools: Content Management

Social media management requires maintenance and can be time-consuming for any user that's trying to balance running a business or is working in a day job, which is why using automation tools will help you manage your content effectively and wisely.

Here's the list of tools you can use to manage your content on social media.

1:Automate social marketing with SocialOomph 

With SocialOomph, you can automatically create social and blog posts from RSS feed entries, which saves you time and effort. Within SocialOomph, you can schedule and post content to Facebook and Twitter, and you can use SocialOomph as a tool to curate blog posts directly to your WordPress site, including Shopify and Tumblr. 

Also, SocialOomph allows you to post to Pinterest and Reddit, whereas, other social media management tools do not. Another critical feature within SocialOomph is the Bulk Upload and Bulk Delete features, which enable you to upload multiple posts at one time, which can be scheduled out, as well as the ability to delete outdated content in bulk or delete content after a specific date. Perhaps the most key feature SocialOomph offers is the RSS Feed Import feature, which allows you to import content from various blogs around the web and then automatically tweet or post content when your favorite publications publish new blogs and content. 

The more time that you spend manually writing posts means the less time that you have to run your business or manage to engage with users online, which I why SocialOomph is critical in helping you save time.

2:Add multiple links to your Instagram bio with Linktree

If you have a profile on Instagram, you already know that you're allowed to share one link in your profile, but Linktree lets you go beyond the one link restriction by creating a landing page containing additional links, such as your website, YouTube channel, LinkedIn profile and more.

Linktree is easy to use. Once you sign up, all you're going to do is enter the links where you want your visitors to go. Curate this list to include links to your website or portfolio, as well as social media profile links. Then, Linktree will give you a URL that you can add to the profile section of your Instagram account. That's it. 

Linktree offers a solution to get around a roadblock that's set by Instagram. To take full advantage of it by signing up at linktr.ee.

3:Find trending content on Post Planner

Coming up with ideas on what and when to post on social media can be a daunting and time-consuming task, but Post Planner helps you save time and effort. With Post Planner you can find relevant and interesting articles to share across social media to help you stay top of mind as an industry expert. Post Planner makes social media management easy in three ways. 

First, find content. Never run out of ideas with Post Planner's search engine, which analyzes content across the web to identify top-performing content that will resonate with your audience and your industry. 

Second is the plan. Eliminate the guesswork with a custom plan and optimize your content by sharing it at the best time possible for each of your social networks. 

Third and last is the post. Streamline your publishing by scheduling content across multiple social channels with bulk uploading. Or quickly que up high performing content to recycle. A unique feature Post Planner offers, which the majority of social media management tools do not, is the ability to recycle or repurpose old top-performing content. By repurposing content you don't have to do any additional copywriting or strategic planning, it's already done for you.

4:Sprout Social: The ultimate social media management tool

If you are in the market for an enterprise-quality social media management tool even if you are a solo practitioner or a small-medium business, look no further than Sprout Social. From analytics to competitive analysis, Sprout Social is one of the most comprehensive social media tools for companies and enterprise brands too. And it's affordable. 

Although Sprout Social has three pricing tiers, you can unlock a 30-day free trial by signing up at SproutSocial.com. The three most critical features that I want to spotlight for Sprout Social which sets itself apart from other social media management tools are one, competitive research. With Sprout Social, you can see how you or your company rank against your competitors. 

Sprout Social will share with you how many engagements your competition receives on average compared to your own accounts which is valuable information. In-depth analysis of optimal post times. Although you can use Sprout Social to manage your end-to-end content calendar and perform essential community management tasks, its most significant value add is its analytics and insights reporting features. With Sprout Social, you can view what times are optimal to post across social networks to ensure that you're reaching your audience at the best times. Chatbot builder. Integrated into Sprout Social for advanced users is a chatbot builder tool whereby you can create your bots for Twitter and Facebook to automate menial tasks. To dominate social media, you need to equip yourself and your company with best-in-class tools to succeed. 

I can confidently suggest Sprout Social as a resource to help you manage your entire social media portfolio.


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